PPW - Prof Photogs of WA - Post-Con

P O S T - C O N

The Business Institute:

Business Metrics & Pricing

with the Business Institute Team

BONUS: See Ball, Get Bal - Adopting the Athletic Mindset for Business Growth with Joe Thornton

Monday, April 20, 2026 - 9:30am - 5:00pm

Breshears Photography, 3911 N. Monroe, Spokane

Separate Registration Fee: PPW/PPA members $159 * Non-Members $199 * Click Here to Register for Post Con

What if you approached your photography business the way elite athletes approach competition?

See Ball, Get Ball is an energizing, interactive workshop designed to help photographers reset, refocus, and strategically position their businesses for intentional growth in the year ahead. Part of thsi year’s Business Insitiute all day Post Con — and at the pivotal transition between cohorts — this session is both a celebration of accomplishment and a powerful launch forward.

We begin by honoring the wins. The risks taken. The lessons learned. The resilience built. Success leaves clues — and we’ll take time to recognize the hard work that brought you here.

Then we shift gears.

Using the See Ball, Get Ball mindset, you’ll learn how to:

Identify what truly matters in your business
Eliminate distractions that dilute momentum
Focus your energy on high-impact actions
Commit to disciplined execution

This is not a passive lecture. It’s a working session.

THE #1 TAKE AWAY:

You’ll finally “know your numbers” so you can set profitable prices and build a simple, repeatable sales process that gives you confidence and a clear plan to grow your photography business.

More about Joe Thornton

Your speaker, Joe Thornton, has years of experience as a mentor, coach, and leader, Joe has developed a reputation for motivating audiences of all ages to overcome challenges and reach their full potential. Drawing from his journey as an athlete, nonprofit founder, and entrepreneur, he inspires audiences with real-life stories of resilience, discipline, and purpose.

More about the PPW Business Program

The PPW Business Program is for any part-time or full-time photographer who wants to build a profitable, sustainable business.

The 2026 Business Institute focuses on three core outcomes: understanding and tracking key business metrics, setting pricing that supports your sales goals and makes sense to clients, and implementing a repeatable sales process that builds trust and delivers consistent results.

PPW members can earn Business Merits toward the Fellow of Business (FB) Degree by attending one full day of The Business Institute or three Advisory Board meetings. Proficiency Credits validate competency in five areas: pricing, sales strategy and client journey, marketing, operations and systems, and business metrics. Earning the FB Degree currently requires a minimum of 5 years

To learn more about The Business Program.