Profit and Perception: Pricing for Success

with Aaron Hockley, M.Photog.Cr., CPP,

You can't have a sustainable photography business if your pricing doesn't contribute to your profitability and brand.  Whether you're just starting or are ready to evaluate whether your pricing needs a refresh, we'll look at:  
- understanding your cost of doing business
- deciding how busy do you want to be?
- how changing variables can affect your pricing (interactive exercise) 
- how your pricing sends a marketing and branding message

Attendees will leave with an online spreadsheet including some calculations / formulas used during the program. 

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Aaron Hockley is our current PPW Vice President and has represented Team USA in the World Photographic Cup. Aaron writes and speaks about technical aspects of photography, photo businesses, and the industry as a whole and has spoken to audiences of photographers, marketers, and media professionals on stages of all sizes nationwide. 

His recent ventures have focused on how Artificial Intelligence is impacting how photographers capture, edit, and manage their images with an eye toward the shifting future of the industry.

Refine Your Composite Workflow – Hands-On

with Heidi Swoboda, M.Photog., FP

Whether your next artwork is a simple marketing piece, a sports composite or a conceptual fine art piece, you will plan, light, shoot and create a completely custom piece of work that only you could do.  From inspiration, story boarding, lens selection, mood creation, lighting, color harmony, composition and set design to post production including layering, masking, textures, clipping and more.  

You will leave the class with a custom piece you have created and the tools, inspiration and confidence to continue creating when you get home.

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Heidi Swoboda has been a professional photographer since 2004. Her studio is located in the scenic Bavarian village of Leavenworth, Washington, renowned for its outdoor recreational activities and just 2 1/2 hours from downtown Seattle. 

Heidi creates custom boutique experiences both on location and in her studio in the woods for families, high school seniors, commercial portrait clients and athletes.   Her senior sports and activities banners have become a rite of passage that the upper valley kids look forward to and begin planning for at a young age.  

She also is beginning to expand her Pacific Northwest and Western lifestyle fine art collection.  She hopes her artwork reflects a celebration of our world, and the relationships and moments that enrich our lives.

Into to Photographic Restoration

with Karissa Blunck BA, M Photog.Cr, FP 

Karissa will share how to work with Photoshop to bring damaged photographs back to life so they can be treasured for years to come. She will guide us through the process from finding images, workflow and beginner techniques. She will also share advanced techniques including hand colorization and adding new backgrounds to give a modern and creative look to vintage photos. 

Photographic Restoration is an art that requires patience and attention to detail. With lots of practice, restoration and become a process that brings joy to not only you but your family and clients

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Karissa Blunck is an award-winning photographer and restoration artist from Olympia, WA. She discovered her passion for Restoration in high school. She has been working on her craft as a restoration artist for the last 11 years.  Not only a member of Professional Photographers of Washington, but also the Professional Photographers of America and the American Society of Photographers.

Karissa holds the Master Photographer and Photographic Craftsman degrees from PPA and the Fellow of Photography degree from PPW. 

Since 2020, Karissa has been serving as the Social Media Manager for PPW. In 2022 she was named PPW’s Volunteer of the Year and in 2023 she received the PPA National Award. 

Karissa’s image “Coca Cola with a Splash of Orange” is part of the 2023 Imaging Excellence Collection, a PPA Grand Imaging Award Finalist and was selected to represent Team USA in the Commercial Category for the 2023 World Photographic Cup.