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Taking Steps to
Inspire, Equip and
Educate Today's Photographers

Education is the key to PPW!  

We have several events yearly that offer incredible speakers on various topics to help the professional photographer.

The Spring Educational Conference is around April and provides the association's members an event to come together to enjoy old and new friends. Before this event our Annual Print Competition takes place. Hired judges are brought in to judge and critique our images with the 12 Elements of Merited Print as a guide. 

We hold another event around October to give a stimulating break from the photographer's busy season of High School seniors and families, for example. 

During the year, each PPW District holds meetings four times a year in the their area. To learn about these events besides here on our website, The Washington Photographer Journal comes out four times a year. Within the pages of the journal, you will also learn about the workings of PPW and informational articles about our industry. 


Involvement improves your business. Here are a few ways to do this: 

Upcoming events

    • 21 Jul 2018
    • 12:00 PM
    • 22 Jul 2018
    • 3:00 PM
    • 28 W Indiana, Ste C, Spokane

    Summer Board Meeting

    July 21-22, 2018

    Spokane, at Chris' studio, 28 W Indiana, Ste C, Spokane

    Open to any PPW Member.


    Reports and Motions are due by July 10th. 

    If you have a specific topic to discuss in detail, please contact Chris Wooley or Faye Johnson regarding it, so we can make sure it gets on the Agenda. Consent Agenda will be going out the week prior to the meeting. Please start thinking about them now. Thanks Faye


    • 29 Jul 2018
    • 10:00 AM - 4:30 PM
    • Studio K, 4438 Fir Tree Rd, SE, Olympia, WA

    Get the opportunity to watch and photograph a dog session from beginning to end. Begin with the initial consultation, that all-important “meet and greet” with your canine clients. Discover how to make both humans and dogs comfortable while they get familiar with you and your studio. Also covered is camera and lens selections, lighting, background and props as you learn what to use and when. Explore how to photograph dogs for their people and for print competition.  Before you're done, you'll also discuss in person sales, products, pricing, marketing, and the post processing of images. Learn to photograph animals (dogs will the models)

    • 30 Sep 2018
    • 8:30 AM - 4:30 PM
    • Dalisa Jo Portraits, 131 South Apple Blossom Dr. #108, Chelan, WA. 98816

    Chelan Details:

    Dates: Sept. 29th& 30th

    Sat. Event Location:  Tunnel Hill Winery, 37 HWY 97A, Chelan, WA

    Sun. Workshop Location: Dalisa Jo Portraits, 131 South Apple Blossom Dr #108, Chelan, WA 98816

    Hotel: Lakeside Lodge & Suites, 2312 W. Woodin Ave , Chelan, WA 98816


    Shaina Longstreet – Three Keys to Accelerating Your Profitability with Instagram

    Shaina Longstreet is a  Branding and Squarespace Website Design Specialist with a passion for big dreams, strategic and consistent visuals and making connections that matter. Withover a decade of time spent behind the camera and honing her design skills,she’s helped many entrepreneurs take their ideas and passions from a hobby to a business and beyond. 

    1.How to use Instagram to make connections

    We’ll discuss ways to use the platform as a way to communicate with your potential clients and go beyond just sharing your images, how to train (not try to “beat”) the dreaded algorithm, and how to use InstaStories to your advantage by showing up regularly on the platform.

    2.How to create and use a moodboard for your business

    We’ll discuss the power of having a moodboard to keep all the touchpoint of your brand consistent and recognizable, do a demonstration of creating a moodboard for your brand, and then look at examples of moodboards paired with the Instagram feeds they inspire.

    3.How to convert followers into customers

    We’ll discuss how to stand out as recognizable in the sea of photographers on Instagram, how to develop that “Know - Like - Trust Factor” with your content (images and captions), and you’ll walk away with a full understanding of the 5 C’s of Instagram Content: Clarity, Color, Composition, Content, & Consistency

    Amy McGann – Double your Sales with Album Collections

    Are you a Photographer that leaves money on the table with every client you work with? Why is that? Well, maybe you don’t maximize the sale opportunities that are available. Wall décor, Gift Print’s, and frames are a given, but how about producing album collections from all the beautiful images you’ve created from the session. 

    Photographer/Award Winning Designer Amy McGann from Hudson’s Portrait Design specializes in designing customized album collections.In Chelan, Amy will be sharing her time saving strategies and secrets for layout, design &best utilization of the images. In addition, she will be demonstrating in real time her workflow for Wedding, HS Senior, Family & Legacy albums.

    Join Amy for this unique and money-making seminar that will definitely help you NOT leave money on the table in the future!

    Bruce & Josh Hudson – Selling with Projection: Putting your kids through college with IPS Sales

    For over 3 decades Bruce and Josh Hudson have been selling 30, 40, 50, 60, even 70+ inch canvas wall portraits to their clients. Creating and selling large wall décor is an art as well as a science. The Hudson’s will break it down step by step in detail and show you that is possible to make an incredible, consistent living selling wall portraits via projection sales. Bruce and Josh will be covering this during their informative & fast paced program in Lake Chelan:

            The “Hudson’s Sales Method” and why it’s SO effective-Your takeaway will be the sales workflow blueprint, you’ll understand the process from marketing to get the right clients all the way to the wall portrait delivery… and everything in-between!

            Pricing your work for Success & Ultimate profit potential-You’ll learn how to incentivize your pricing to increase your wall portrait sales… and your clients will thank you for it!

            Marketing that attracts your “Perfect Client” -  Not everyone is into wall portraiture, or paying for photography for that matter! But there are pockets of people in every town, city, and region who are “characteristically” more inclined to invest in wall portraiture… we will break down these characteristics, peel back the layers of the onion, and show you exactly who these people are!

            The 6 step pre portrait consultation process- Do you think IPS means you have hard sell your photography? It’s the opposite, actually! With the Hudson’s Method over 90% of the “sales” is in the form of educating the client during the pre-portrait planning consultation! Crafting an engaging slideshow with testimonials, asking the right questions, educating clients about proper size, seeing the quality of the art work, and going over your prices!

            The artistically driven side of projection sales -To sell large wall portraits you have to shoot for large wall portraits! In the famous words of the late, great Ken Whitmire… “BACK UP!” You’ll see first hand examples how your photography needs to evolve in order to “shoot for the wall.” 

            The Projection Sale - You’ll learn how to create a fun and unique sales experience, editing down your images, have your clients “go to the eye doctor”, and close the sale on each image in a timely fashion! No proofs, no online galleries, just a fun sales session where you are finally respected and well paid for your WORK!

    Schedule of Events:


    (optional) Check in Hotel (Lakeside Lodge & Suites)

    Meet & Greet and Shoot at Winery (Tunnel Hill Winery)

    Sunday - 

    Dalisa Jo Portraits

    8:30am – 11:00 Amy McGann

    11:00 – 12:00   Lunch on site

    12:00 -  2:00     Bruce & Josh Hudson

    2:00 – 2:15       Break

    2:15 -  3:45       Shaina Longstreet

    3:45 – 4:15        Final wrap-up and go home to Reality!

The Professional Photographers of Washington

27088 Ohio Ave NE
Kingston, WA 98346

(360) 818-4348

President: Chris Wooley
chris@headsandtailsphoto.com / 

Vice President: Dalisa DeChiara
 / (509)683-2652

Executive Manager: Faye Johnson
   fayejohnson@comcast.net / (360) 509-6994 

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