Lighting and Sales - Two essential skills needed today

with Gary Box, M.Photog.Cr.

Sunday, Mar 28 at 1pm PDT

Sponsored by America Color Labs, Inc.

Part 1 - Lighting is one of the biggest factors that separates the skilled from the unskilled. It's an essential understanding for success. Gary will cover basic concepts to advanced creative techniques. One pig part of this is using off camera flash in a manner that looks natural, not "flashy".

Part 2- Dollars are the lifeblood of our businesses. We must continually market to bring in clients, and then have effective pricing and sales process to maximize the sales from each one. Your photography can be amazing, but if you're not great at the business end, making that mortgage payment might be hard.

Gary will cover:

• Lighting foundation like proper light placement

• Off camera flash to look natural, not "flashy"

• Several marketing approaches

• Effective pricing strategies

• What products sell and make the most money

• How to shoot for specific products

• Consistent sales process


Gary Box, M.Photog.Cr.

Gary Box is one of the nations top photography and business coaches. He has lectured from Florida to Alaska at major national and regional venues. Gary is known for his award winning photography and his ability to teach concepts to his class in a manner that people understand. 

Box Portrait Gallery is in Sapulpa, Oklahoma, just outside of Tulsa and specializes in portraiture, primarily high school seniors, families and children. His studio includes strobe camera rooms, window light rooms, a vintage loft and an extensive outdoor studio. Gary even drives his clientele around in a converted party bus, complete with a dressing room for the clients convenience and comfort.

Gary teaches a unique blend of foundational basics, advanced lighting and posing and efficient workflow. He also believes in the business end and cover business practices, pricing and their sales approach.


The Professional Photographers of Washington

27088 Ohio Ave NE
Kingston, WA 98346

(360) 818-4348



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