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How to Thrive in Portrait Photography

11 Dec 2015 7:56 PM | Faye Johnson, M.Photog, FP (Administrator)


Clark, Rachel, and Rudi Marten look at photography differently. They look at it as a business…not as a photographer. 

Don’t be confused, fine portraiture is the product, but they know how to market and sell it like masters. So much so they have more than doubled their business in the last four years, and opened a new 10,000 square-foot studio in Montana’s largest city after 28 years in their rural home-studio. 

They are thriving, and will be sharing how they’re doing it.

The Martens specialize in family, high school senior, and children’s portraits. Their studio pulls clients from over 350 miles away and they enjoy an unprecedented $4,550.00 sales average.

You will learn the process, words, and emotion they use to get top-dollar sales. They will also explore portrait products, and show ways to elevate your style that will stand above your competition.

Watch how they use off camera flash with seniors and families to create lighting not practiced by “any person with a camera.” You will also see the artistic, creative arrangements they create that encourage wall portraits. The Martens inspired use of artistic edges and creative special effects make for a product unlike anything most clients have seen.

You will also learn how they market differently with displays, fundraising, social media, direct mail, and lead sourcing to attract better clients. Their proactive approach has more than doubled their client list and made them the premier photographer seen everywhere in their area. 

Numerous photographers have studied with Clark and Rachel and gone on to increase their gross income greatly, but the real difference is the sense of achievement. Feeling that they have a plan, and a strategy to that plan with actions to how it’s going to be achieved.  

You will walk away from the Martens with a spirit, tools and motivation to build a successful photography business. You will learn how to close the gap between being a photographer and creating wealth for yourself and your family. You’ll quickly see that if they can do it in “nowhere” Montana…you can do it, too!

Take Away

  • How to use soft control and emotion to determine in the sale who your decision maker is and how to introduce price at the perfect time in a manner comfortable for the client.
  • How to determine what your business needs to be to support the life you want and need; and then what you have to do differently in your business so you can be in control of your growth and finances.
  • Why systems are important to your business success, and how to create them.
  • How to find and attract the kind of clients who love your work and won’t negotiate price.

Register today to hear the Martens speak at Imagination-Sensation PPW Annual Conference on February 29, 2016.

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